The Brand

The story behind Where Salt Meets Soul is simple, it's a centralized idea residing in four individual minds on the concept of light, love, community, and what surfing provides for your soul.

Here at WSMS we strive to spread the salt and soul culture to everyone and anyone. We are an inclusive, family born, lifestyle brand that aims to serve and inspire our community with new and unique products. We support surfers, all creatives, and those seeking a soulful connection to nature - bringing to you what our sweet oceans bring to us.

Our mission is to design, develop, serve, preserve, and inspire our community through all that we do. We hope to show all the many ways we have to access our oceans existence. As a brand, we strive to celebrate the soulful appreciation of surfing and the community it represents, to share the stoke while promoting whatever vessel it may take to have a more connected experience. Community promotes unity!




The Shop

A shop built with love, the WSMS Surf Stop is a carefully curated surf boutique located on the corner of F street in St. Augustine beach!  A beautiful collection of clothes (new, used and vintage), surfboards, accessories, handmades, and local art. Stop in on your way for a surf check and grab a cup of coffee from the community pot that will be brewing everyday- grab some wax, sunscreen and exit through our positive portal where you leave feeling better than before. 

Meet shop co-owners, creators, and curators 

Kayla & Alec Zappone


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Hello Friends!

Our flagship retail store recently expanded and during this time of adjustment- only limited items will be available through our website. Please reach out to us directly with any questions or if you are looking for something specific to purchase online!

Thank you for your patience!


101 F Street, STA BCH


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