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The WSMS Surf Stop Soft Opening

On the evening of April 5th, The WSMS Surf Stop was Born. 

Although quietly nurtured in the womb for sometime prior to the birth, the public was now informed of what was stewing.

Owners, Alec and Kayla Zappone (Above) came together to collaborate not only on a brand but a retail shop. Full of carefully curated items that back or represent their brand's (Where Salt Meets Soul) goals and values of community, The WSMS Surf Stop is an experience. 

For the soft opening WSMS had like-minded creatives; Cody Coleman and Addie Gibson set up booths full of their work.


Below you see Cody chatting it up with Beth Masters on how the composition Beth purchased all came together.

If you haven't seen or heard of Cody's work ... you're blowing it.

Cody shoots some of the best water photography in the state of Florida. However, his photography portfolio is more diverse than just water shots. Cody does family portraits and weddings on top of traveling to shoot surf trips.

Check out all that Cody does on Instagram and/or his website!




- @ohmygoshaddie -

Addie Gibson is a one of a kind human with a heart the size of the sun and a creative skill set that will blow you away. If you haven't seen Addie's art then you better do yourself a favor and check her out on instagram!



Alongside creatives, Cody Coleman and Addie Gibson, two musicians; Colin Kosco and Christian Powers (above) came to keep the vibes high and the tunes going.







"With a few glasses of wine, some damn good live music, and an exceptional placement of the color yellow, the stoke for The Surf Stop continued on without pause the night of their Soft Open. Already, their in-house brand, Where Salt Meets Soul, is sprinkled through-out our dear Old City. Gotta admit, it looks bloody good too. 
The Surf Stop instills a feeling of breezy summer days, lounging with a cup of coffee over some board talk after a morning of surf at your favorite local break, and finally picking up the print by your favorite local artist you’ve been staring at for weeks. 
Where Salt Meets Soul; their brand name says it all and I’m really looking forward to the positive space that Alec and Kayla Zappone’s passion project is going to give our local St. Augustine Surf community." - Tori Ray



The crew that got it all started in the first place. This brand and retail shop is about family and our community. A community should feel and act as a family for those in it. "Community Promotes Unity" being one of our slogans, we really aim to inspire others to care more for their neighbors. We're all in this together!


Huge thank you to all that came. <3

If you weren't able to make it by, have no fear! We will be having a Grand Opening Party / Summer Kick off party the start of June.

Stay Posted!


Written by- Alec Zappone

Photography - Tori Ray - @ToriRayPhotography 


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